Watch: You Know What I Mean by Cults

Cults released the powerful single 'You Know What I Mean' from their debut full-length album in March last year, marking somewhat of a departure from their sugary-sweet 1960s pop sound. So it sort of makes sense that the video for this noticeably bolder song would involve things like crazy circus stunts and horrific deforming burns.

Shot by director Isaiah Seret, the video is a deliciously dark love story between guitarist Brian Oblivion and singer Madeline Follin. Oblivion plays a carnival performer who engages in death-defying acrobatic feats, before meeting with disaster when Follin’s creepy father sabotages his attempt at leaping through a ring of fire. Follin is left to tend to her freshly deformed lover as he lies in bed covered in bandages, the melancholy mood harmonised by the escalating tension in her vocals as she sings “I am afraid of the light / Yeah, you know what I mean.”

Read Oyster's interview with Cults.

Cults are in the middle of their Australian tour with Laneway Festival. Check out our Laneway Sydney review and social snaps by Ryan Kenny, or head to our Laneway Festival Guide for full details.

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